WHY CREATIVITY MATTERS: VOICES FROM OUR COMMUNITY

At Create, we understand that creativity isn’t just a pastime – it’s a powerful tool for building confidence, connection and self-expression. In the UK, research shows that people who engage in arts or crafts activities report greater life satisfaction. As we gear up to launch Create Week tomorrow (1 July), we’re excited to share stories from our community showcasing how creativity transforms lives.

Empowering SEND Students Through Sustainable Art

For four days in March, students at Ridgeway School in Bedford took part in our environment:matters programme. Working with Create artist Liz Jackson and volunteers from Octopus Energy they explored sustainability through art. Teacher Penny saw first-hand how creativity helped her students thrive:

“They’ve had a chance to work with materials and processes they probably haven’t used before. They’ve all been proud of their achievements and supportive of each other. A couple of them don’t like getting messy, but they’ve thrown themselves into it!”

For Penny, creative projects are especially vital in special needs schools:

“It’s hard for a lot of our students to achieve in a lot of areas, but they can all do amazing work in art. We wouldn’t have been able to afford this ourselves – schools are terribly strapped for cash.”

It’s amazing that people will fund these kinds of projects. The students just get so much out of it.

penny, community partner

Building Financial Awareness Behind Bars

In June, Aidan*, a prisoner at HMP Oakwood, joined Inside Change, our creative financial literacy project. Over four days, he explored topics like debt and budgeting while building confidence through creativity:

“It was definitely eye-opening. I didn’t realise how easy it is to fall into a financial trap. I’ve learnt that I can be creative. I’m nearly 40 years of age and I haven’t done anything like this. I suppose I’ve learnt that if you put your mind to something, you can do it.”

He also reflected on the value of the project for his wellbeing:

“Prison can be a very lonely, depressing place. This brought a bit of normality. I was actually looking forward to coming – which is weird. Normally I just stick to my routine, but I really enjoyed it.”

Finding Joy and Expression in Later Life

Between February and April, Joy took part in our art:links creative writing programme for older adults in Haringey. Led by Create artist Bryony Littlefair, the workshops offered a welcome outlet for Joy’s imagination and a chance to connect with others.

“We’ve written about everything from memories to dreams. I’ve done a lot of writing over the years, but it’s more stimulating to work in a group.”

Creativity helps you switch off the things that are bothering you in your day-to-day life.”

Joy, art:links participant

In a survey of 2,000 UK adults nearly 47% of respondents said that taking up a new hobby benefits their mental health. Over 21% said creative activities help them feel relaxed and 20% reported a boost in confidence and self-esteem.

*Name changed to protect anonymity

These projects were funded by: The Charity of Sir Richard Whittington [via the Mercers’ Company], City Bridge Foundation and Octopus Energy Generation.