CREATE PARTNERS WITH FREE THE BIRDS TO INSPIRE CREATIVITY
We’re delighted to announce our partnership with Free The Birds, a London-based design and communications agency. They’re known across the globe for their work with an impressive catalogue of well-known brands.
Free The Birds recently teamed up with revered independent parfumier, Sarah McCartney, to produce ‘Beautiful Thinking’, a room fragrance to inspire imagination and creativity.
Free The Birds describe the Beautiful Thinking room spray as “a scent to let your mind wander wherever it needs to go.” The fragrance contains peppermint to improve mental function, clearwood with patchouli to help focus, and karmawood for harmony. It features a set of ingredients scientifically proven to help spark creative thought, and each bottle comes with a pencil inside, providing you with the opportunity to be instantly creative. You can find out more and purchase the fragrance here.
Paul Domenet, Free The Birds Partner & Creative Strategy Director said “Nothing is more powerful or provocative than our sense of smell. It stimulates our appetites, flies us back to our childhood, transports us to people and places we love and have loved. We’re delighted and honoured to have partnered with Sarah McCartney on this beautiful room fragrance, which we hope will ultimately help to empower the wellbeing of young, creative people.”
Proceeds from Beautiful Thinking will be donated to Create and will enable us to empower more individuals through the power of creativity, enhancing lives and promoting wellbeing among vulnerable people.
Sara Jones, Business Director and Co-Founder at Free The Birds, said “This fragrance is an experiment. It’s looking into the power of scent in sparking ideas, but also how we can give back in terms of supporting charities that promote creative arts.”
Nicky Goulder, Create’s Founding CEO, said “Our mission is to use creative arts to empower lives and enhance people’s wellbeing. It perfectly aligns with Free The Birds’ own values and purpose, so we are delighted to have been chosen as the charity partner on this initiative. Much like Create, Free The Birds are always searching for new ways to be creative and feel inspired, while also fostering a better, happier world around them. The fragrance is delightful and we have already sprayed it around our office to inspire a more creative working environment!”
RELATED LINKS
“THE BEST ROOM SPRAYS FOR ENHANCING YOUR HOME”, HARPER’S BAZAAR