Author: communications

CREATIVITY WITHOUT BARRIERS: WHY ACCESS TO THE ARTS MATTERS 

CREATIVITY WITHOUT BARRIERS: WHY ACCESS TO THE ARTS MATTERS 

Who gets to be creative? 

It sounds like a simple question, but for many people, access to the arts remains out of reach. Whether due to disability, caring responsibilities, poor mental health, financial pressures or social exclusion, barriers to creativity continue to prevent many people from experiencing its benefits. 

These issues were explored during Create’s recent Create Conversations webinar on Creativity Without Barriers, held as part of Creativity and Wellbeing Week. 

Chaired by Dr Simon Opher MP, the discussion brought together a panel of experts with different perspectives on creativity, wellbeing and inclusion: Dr Tola Dabiri, Director of Electric Piers CIC and Chair of Advocates for Representation in Creative Health; Jemilea Wisdom-Baako, Cultural Disruptor, Poet and Creative Director; and Nicky Goulder MBE, Founding CEO of Create. 

Together, they explored how creativity can support marginalised communities, the barriers that prevent participation and why access to the arts matters. 

The people who need it most 

One of the strongest themes to emerge from the discussion was a simple but uncomfortable reality: those who could benefit most from creativity are often the least likely to access it. 

As Dr Simon Opher MP observed: 

“The people that really need it are the least likely to be exposed to it.” 

This is particularly important given the growing body of evidence linking arts engagement with improved wellbeing, reduced loneliness and better mental health outcomes. 

At Create, we see this every day through our work with young carers, disabled children, children in care, older adults, people in prison and others who often face barriers to participation. 

As Nicky Goulder explained: 

“Giving children and adults access to the creative arts enables people to build their skills and their wellbeing and to make new connections.” 

Rethinking what creativity looks like 

The conversation also challenged assumptions about what counts as creativity and where it takes place. 

Dr Tola Dabiri encouraged attendees to think beyond traditional arts venues and activities: 

“Singing in a choir is very good for you… but why do you have to go to a choir? Why can’t we look at something like karaoke down the pub?” 

The point resonated throughout the discussion. Creativity exists in communities already. The challenge is recognising it, valuing it and creating more opportunities for people to participate in ways that feel relevant and accessible. 

Tola also highlighted the need to broaden our understanding of creative health: 

The thing about creative health is that it actually benefits everyone.

DR TOLA DABIRI, CREATE CONVERSATIONS

Meeting people where they are 

For Jemilea Wisdom-Baako, expanding access starts with listening to communities and challenging assumptions about who engages with creativity. 

She asked: 

“Who is being excluded from conversations? Who is not showing up in the places where we’re doing our work?” 

The panel discussed the importance of taking creative opportunities into community spaces and working alongside local people rather than expecting them to come to traditional cultural settings. 

As Jemilea put it: 

When you can go to the people instead of expecting them to come to you, you actually change the power dynamic.

Jemilea Wisdom-Baako, CreatE CONVERSATIONS

Creativity as connection 

The discussion repeatedly returned to the role creativity can play in reducing isolation and strengthening communities. 

Research shows that loneliness is associated with poorer mental and physical health outcomes, while social connection is increasingly recognised as a key determinant of wellbeing. 

At Create, reducing isolation and building connection sit at the heart of our work. In 2025/26, 96% of participants said their wellbeing was enhanced after taking part in a Create project. 

Whether through music, visual art, writing, dance or drama, creativity provides a powerful way for people to come together, share experiences and discover common ground. 

As Nicky reflected: 

“Reducing isolation and building skills and empowerment are really at the heart of our model.” 

Looking ahead 

The discussion concluded with a clear message: access to creativity should not be determined by circumstance. 

If creativity helps people build confidence, strengthen relationships, improve wellbeing and unlock new possibilities, then ensuring more people can access it should be a priority. 

At Create, that belief is summed up in a simple phrase: 

“People need to create.” 

By continuing to remove barriers to participation, we can help ensure that more people experience the life-enhancing power of the creative arts. 

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Vacancy: EXECUTIVE ASSISTANT TO THE CHIEF EXECUTIVE

Vacancy: EXECUTIVE ASSISTANT TO THE CHIEF EXECUTIVE

Create is seeking an experienced, highly organised and motivated Executive Assistant to provide exceptional support to our award-winning Chief Executive and help drive the continued growth of the charity.

This is an exciting opportunity to join the UK’s leading charity empowering lives, reducing isolation and enhancing wellbeing through the creative arts. As Create works towards doubling its reach and impact by its 25th anniversary in 2028, this role will play a vital part in supporting the organisation’s ambitious plans.

As the Chief Executive’s right-hand person, you will provide high-level executive support while also contributing to office management, HR administration, donor stewardship, fundraising events and community fundraising initiatives.

The successful applicant will:

  • Provide high-level executive support to the Chief Executive, managing a complex diary, correspondence, travel and stakeholder relationships
  • Liaise with funders, Patrons, Trustees, artists, partners and supporters
  • Coordinate Trustee and council meetings, preparing papers, managing logistics and taking accurate minutes
  • Conduct research, prepare briefings and presentations, and proofread key reports and communications
  • Support the smooth day-to-day running of Create’s office and administrative systems
  • Assist with HR administration, including recruitment, onboarding, appraisals and staff records
  • Steward individual donors and community fundraisers, helping to build long-term supporter relationships
  • Organise fundraising, stewardship and supporter events, including Create’s annual Gala
  • Maintain accurate records and reporting through Salesforce CRM and other organisational systems
  • Contribute to Create’s ambitious plans to grow income, expand impact and reach more disadvantaged and vulnerable participants

Salary: £31,000 – £33,000 PA depending on experience

This is a full-time, London-based role, with a minimum of three office-based days per week.

How to apply

Download the application pack, which includes a full job description and person specification.

The deadline for applications is 9am on Monday 29 June 2026.

1st Interviews: Thursday 2 July at Create’s office (London)
2nd Interviews: Tuesday 7 July at Create’s office (London)

To apply, please send a completed application form with a short email providing a telephone number where you can be contacted in confidence.

Completed application forms can be emailed to recruitment@createarts.org.uk (please type the job title in the subject field).

Create is committed to a policy of equal opportunities embracing diversity in all areas of activity and welcomes applications from disabled people and people of all ethnicities.

No agencies / consultancies.

All vacancies

MEET ZAINAB – A CREATIVE:TANDEM PARTICIPANT

MEET ZAINAB – A CREATIVE:TANDEM PARTICIPANT

Mental ill health in young people can take many forms including eating disorders, OCD, psychosis and severe emotional distress. Conversations around mental health often focus on anxiety and depression, overlooking the complexity of many young people’s experiences.

According to NHS England, around one in five children and young people aged 8-25 are now estimated to have a probable mental health disorder. For those admitted to inpatient mental health services, being away from home and friends can have a huge impact on confidence and wellbeing.

Create’s creative:tandem programme works with children and young people admitted to mental health units due to serious conditions, providing them with opportunities for self-expression, creativity and connection through the arts.

Colourful paintings of fruit on a piece of white paper with green and orange masking tape bordering the paper. Taken at a creative:tandem project

Losing your sense of self

Zainab* (14) took part in visual art workshops at the SLAM Bethlem Adolescent Unit, an inpatient service supporting young people with a range of mental health challenges including eating disorders, OCD and psychosis.

She described how mental illness affected her confidence and ability to engage with the things she once enjoyed:

“I’ve been in SLAM Bethlem Adolescent Unit for three to four months. My mental illness has stopped me from speaking up or participating in things I enjoy. You get cut off from your hobbies when you’re unwell.”

For many young people experiencing severe mental ill health, this loss of identity and routine can be deeply isolating.

A black and white ink painting on a piece of paper that depicts an 8 snooker ball, and other graphics, taken at a creative:tandem project.

Finding freedom through creativity

During the project, participants explored collage, painting and clay work with Create artist Renata Minoldo.

“On this project we’ve been making collages with different materials, painting and building with clay. The collages were my favourite. I used pieces of text, flowers and butterflies on top of different wallpaper designs, and that looked really pretty. It felt nice to put the piece on my wall.” 

For Zainab, creativity became a way to feel calmer and more open:

“Creativity is good for your mental health. makes you feel more free and relaxed. And it broadens your mind.” 

Getting to know that artistic side of yourself can be very freeing.

Zainab, creative:tandem

Research increasingly supports the link between creativity and wellbeing. The World Health Organization’s Collaborating Centre for Arts & Health, directed by Daisy Fancourt, has highlighted evidence that arts engagement can support mental health, reduce stress and anxiety, improve social connection and even help reduce pressure on health services.

The importance of making together

As well as supporting self-expression, group creative activities can help reduce feelings of isolation by encouraging conversation, collaboration and shared experiences:

“We’ve been talking to each other, sharing our ideas, our artwork and finding inspiration.”

For young people in inpatient settings, opportunities for meaningful social interaction can be limited. Zainab explained why projects like creative:tandem are so valuable:

“This project is really good for patients, because there’s not much stuff going on in the ward.  Group activities like these can be helpful and they boost your mental wellbeing. ”

You can focus on an art project and really lose yourself in it. And I think that being able to lose yourself is a wonderful thing.

Zainab, creative:tandem

Why this work matters

Mental wellbeing is about far more than the absence of illness. It is about connection, confidence, identity and feeling able to participate in life.

Through projects like creative:tandem, young people experiencing significant mental ill health are given space to express themselves creatively, connect with others and rediscover parts of themselves beyond their illness.

*Name changed to protect anonymity

Thank you to London Freemasons’ Charity and Prudence Trust for funding this project.

Two pieces of white paper folded into cards, with outlines of plants that have been printed on using blue orange and black ink, taken at a creative:tandem project.

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HOW CREATIVITY SUPPORTS MENTAL WELLBEING AND REDUCES ISOLATION

HOW CREATIVITY SUPPORTS MENTAL WELLBEING AND REDUCES ISOLATION

Mental ill health in later life is often closely linked with loneliness and isolation. Nearly one million older people in the UK are frequently lonely, while the number of adults aged over 50 experiencing chronic loneliness is projected to rise significantly in coming years.

For older adults living with dementia or long-term mental health conditions, isolation can have a serious impact on wellbeing, confidence and cognitive health. In fact, prolonged loneliness is associated with a 49%-60% higher risk of developing dementia. At the same time, research increasingly shows that meaningful social connection and creative engagement can play an important role in supporting mental wellbeing and quality of life.

Create’s art:links programme works with vulnerable older adults with dementia or other age-related challenges, providing opportunities to connect, express themselves and engage creatively alongside our professional artists.

Reducing isolation through creativity

At Chamberlain House Dementia Resource Centre (CHDRC) in Kensington & Chelsea, participants took part in our art:links music project led by Create musician John Webb.

Support worker Begoña explained:

“CHDRC is a day centre where service users come to reduce the isolation [they feel] at home.”

“The majority have dementia; [others] have mental health problems like schizophrenia and depression. They have very complex needs.”

Many participants face significant cognitive and emotional challenges, which can make traditional group activities difficult to facilitate. Music offered a different kind of connection.

Music, memory and emotional connection

During the workshops, participants collaborated to compose and perform their own song based around the theme of “hobbies”.

“They did amazing work. All of them shared their ideas and experiences, and [this was] reflected in the finished song.”

“When they sang their part, you could tell how proud they were.”

Research shows that music can support memory, communication and emotional wellbeing in people living with dementia, often helping participants reconnect with memories and emotions that can otherwise feel difficult to access.

Begoña saw this impact firsthand:

“As soon as John plays songs, the group follow the tune and sing.”

They become emotional with good memories.

Begoña, Care worker at CHDRC

The importance of feeling connected

One of the most significant impacts of creative group activities is the opportunity they create for social connection.

Loneliness is strongly associated with poorer mental and physical health outcomes, including depression and cognitive decline. Shared creative experiences can help break down barriers, creating moments of joy, confidence and belonging.

Showcasing their hard work to loved ones at the end of the project created moments of pride and collective joy. Begoña shared some of these reflections:

“In the sharing event, the daughter of [a service user] said ‘My mum was so happy!’. 

“Another family friend said of a different service user ‘Look at her, she’s [been] smiling all the time!’ She was so proud of her.

“One service user said, ‘Coming here, I’m not alone, like at home’. It was very special.”

Why creativity matters

Projects like art:links show that creativity can offer far more than entertainment for older adults.

Through music and shared creative experiences, participants are supported to express themselves, connect with others and experience moments of confidence, joy and recognition.

As Begoña reflected:

“[These projects] help very much because [they] bring out the best in us.”

Thank you to City Bridge Foundation and The Headley Trust for funding this project.

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THANK YOU TO OUR CORE AND UNRESTRICTED FUNDERS: CREATIVITY WITHOUT LIMITS

THANK YOU TO OUR CORE and unrestricted FUNDERS: CREATIVITY WITHOUT LIMITS

At Create, we believe that everyone – regardless of age, background or circumstance – should have access to the life-enhancing power of creativity.

Thanks to the generous support of our core and unrestricted funders, we were able to reach more people than ever in 2025/26 with high-quality, collaborative creative arts projects. This flexible funding is vital: it enables us to respond quickly to emerging needs, build trusted partnerships, and co-design programmes with communities. It also underpins the essential costs of running a resilient organisation, supporting our artists, maintaining quality and ensuring projects are accessible, inclusive and impactful.

Across the year, we ran 96 projects, delivered over 1,355 workshops and engaged 2,500 participants facing significant barriers to accessing creativity – from young carers and children in care, to people with disabilities and older adults experiencing isolation.

A CREATIVE RESPONSE TO INEQUALITY

60% of our participants were eligible for free school meals, more than double the national average. Nearly half were from the global majority, 50% had special educational needs and 17% spoke English as an additional language. These figures reflect our commitment to reaching the most marginalised groups in our society.

In every workshop, participants explored their creativity in new ways, built meaningful connections and developed vital life skills – all while being supported by our team of professional artists.

REAL IMPACT

The outcomes of this work were powerful:

  • 99% of participants reported learning something new
  • 96% said their wellbeing had improved
  • 95% felt more confident and 96% felt more connected to others
  • 96% said they enjoyed the project they took part in
  • 99% of community partners said that their programmes were enhanced by our projects

These numbers only tell part of the story. Behind every statistic is a person who discovered their voice through creativity – like this adult carer from Harrow:

“Since the workshop, I’ve noticed a real shift in my wellbeing – [I’m] more balanced, more focused and definitely more energised. It’s like something clicked into place.”

Participant, creative:voices, Harrow

Or this young carer from our Southwark dance project:

“[This project] gave me the confidence to speak to people.” – Participant, art:space, Cambridge

Thank you

Unrestricted, core support from our funders makes this work possible. With their backing, we’re not only increasing access to creativity – we’re changing lives. Whether through painting, dance, photography, drama or music, our workshops help participants to build confidence, improve wellbeing and feel seen, valued and heard.

To our core funders, including those who prefer to remain anonymous – thank you. Your commitment to creativity, inclusion and impact is helping us build a fairer, more connected society. We are so grateful for your partnership and support.

In 2025/26 we received core or unrestricted funding from:

Aesop Foundation, Brown Forman, CA Redfern Charitable Foundation, Chesterhill Charitable Trust, David and Ruth Lewis Family Charitable Trust, The Finborough Foundation, The Linbury Trust, London Graphic Centre, Q Charitable Trust, The Rory and Elizabeth Brooks Foundation, Unethical and White Stuff.

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Meet Billy, a young carer from Cheshire

Meet Billy, a young carer from Cheshire

Young carers take on responsibilities that most young people their age never have to consider. Across the UK, there are estimated to be over one million children providing care for a family member, often balancing school, home life and significant emotional responsibility.

Creativity can give young carers the chance to take time for themselves, meet other young carers and express themselves.

Billy (12) is one of the young carers who took part in Create’s inspired:arts programme, which provides creative arts opportunities designed to give young carers respite from their caring role while building confidence, skills and wellbeing.

Drawings by young carers on a table.

Growing up with caring responsibilities

Billy cares for his mother, who has multiple sclerosis, and supports his family in difficult circumstances.

“I took on caring responsibilities because my dad has PTSD, which affects him getting a job. I was about six [at the time]. It’s pretty challenging and it has become worse over time.”

Like many young carers, Billy described the emotional strain of responsibility at such a young age:

“As a carer, sometimes you do get those low points because you’re just really stressed and scared about what might happen to the person you’re caring for.”

He recalled one moment that highlights how different life can be for young carers:

“One time when my dad wasn’t there, my mother fell down the stairs. It was late at night and she didn’t want to wake anyone up. I got my mum back up and she called my dad. I don’t think that happens to most [other young people who aren’t carers]. Only when my mum is asleep do I get my own free time.”

A young carers animation project.

Discovering photography and animation

Billy took part in a three-day photography and animation project at Cheshire Young Carers with our professional photographer, Ciara Leeming. During the workshops, he and other young carers explored their creativity through animation, photography and stop-motion:

“We’ve been doing photography and animation. I’ve taken images of the park outside using an iPad and camera and created stop-motion using different materials.”

Through the creative process, Billy discovered new ways of seeing the world around him.

“I’ve learned that photography is more than just taking pictures. It’s [about] actually engaging with the environment around you and thinking about what would be good as a picture.”

Working collaboratively with other young carers made the experience even more meaningful.

“I enjoyed doing the stop motion because it was very fun and I got to work with people I wanted to work with, which doesn’t always happen at school. It was really satisfying [to complete the stop motion] and because other people were watching it with us, it felt more special.”

Young carers watching their animations.

Why creativity matters

For Billy, creativity offers something powerful – a positive outlet and a way to process the pressures he faces:

“[Creativity] is a way to express yourself, which is really good for your mental and physical health.”

Projects like inspired:arts give young carers a rare opportunity to focus on themselves rather than their responsibilities. By working with our professional artists and connecting with other young carers, they can build confidence, discover new interests and experience the joy of creating.

For Billy and many others, that space can make a real difference.

inspired:arts with Cheshire Young Carers was funded by St James’s Place Charitable Foundation.

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HOW CREATE USES CREATIVITY TO SUPPORT YOUNG CARERS

HOW CREATE USES CREATIVITY TO SUPPORT YOUNG CARERS

Young carers often grow up balancing school, friendships and childhood alongside significant responsibilities at home. Across the UK, 51% of young carers provide more than 20 hours of care each week, supporting family members with illness, disability or mental health challenges.

This responsibility can bring stress, isolation and limited opportunities to focus on themselves.

Create’s programmes with young carers provide something vital: time and space to step away from their caring role to connect with others in similar situations and explore their creativity in activities led by our with professional artists.

Through workshops across the UK, young carers discover new skills, build friendships and gain self-confidence.

Young carers taking part in a ceramics project.

Finding freedom through creativity

Over three days in October 2025, Maya* (11) took part in an inspired:arts ceramics and sculpture project with our artist Sam Haynes in Hammersmith. During the project, Maya explored creativity through storytelling and sculpture.

For Maya, caring for her mother with fibromyalgia has meant spending a lot of time at home:

“I’ve been caring for my mother [since I was nine years old].”

“I don’t have many chances [to be creative] at the moment. Going out is a bit of a struggle.”

Maya, young carer

For Maya, the project offered a sense of freedom and space for expression:

“I was given the freedom to do whatever I liked, in my own way. I enjoyed [doing the ceramics] because it was very therapeutic and stress-free. [Projects like these] help people express what they feel. Sometimes people bottle it up. [Expressing it] can make you feel like you can spread your wings, you can just be who you are.” 

Young carers taking part in a ceramics project.

Rediscovering confidence and connection

In November 2025, Lucinda* (15), who cares for her mother with multiple chronic illnesses, took part in an inspired:arts ceramics project in Hillingdon, led by our artist Teresa Paiva. She described how creative workshops can provide an important emotional outlet:

“Working with clay has been very therapeutic. It’s just really nice because you can make anything that comes to your mind and there’s really no limit.”

The project also helped Lucinda reconnect with others:

“I’ve got to know everyone better and connected with a few people.”

lucinda, young carer

“It’s been really nice to talk to everyone and see their ideas. I stopped going to Carers Club for a while; I’ve really enjoyed [this project] and I’m thinking of coming back.”

Young carers taking part in a ceramics project.

Creativity as emotional expression

In April 2025, Matilda* (10) took part in change:matters, our programme combining creativity with financial literacy. As part of a group, she created radio dramas exploring real-life money challenges.

Matilda cares for multiple family members including siblings with autism and a mother with epilepsy and Crohn’s disease. She says that creativity plays an important role in managing emotions:

“[Creativity] gets your mind going and you can [explore] problems. If I’m feeling angry, I’ll make dark stuff. But when I’m feeling happy, I’ll do doodles and draw people. So that’s how I express myself with creativity.”

The project offered both creative learning and peer connection:

“[Projects like these] help young carers regulate because they realise a lot of children [are] actually like them. They can make friends that have the same problems.”

Young carers taking part in a radio drama project.

Why these projects matter

For young carers, creativity can provide far more than an enjoyable activity. It offers a safe space to explore emotions, connect with peers who understand their experiences, and discover new possibilities for the future.

By working alongside professional artists and other young carers, participants are supported to build confidence, develop skills and take time that is just for them.

These projects were funded by The Chartered Accountants’ Livery Charity, John Lyon’s Charity, National Lottery Community Fund, Wates Foundation and The Worshipful Company of World Traders.

*Names changed to protect anonymity

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Create’s 22nd Anniversary Gala Dinner at Mosimann’s celebrates creativity and raises vital funds 

Create’s 22nd Anniversary Gala Dinner at Mosimann’s celebrates creativity and raises vital funds

Last night, Create’s 22nd Anniversary Gala Dinner at Mosimann’s raised £44,491 (net of costs with further funding expected) for Create’s vital work of bringing the creative arts to those who need it most. 

On Wednesday 26 March 2026, guests gathered at Mosimann’s for a special evening in support of Create’s mission: to empower lives, reduce isolation and enhance wellbeing through creativity. 

Guests were welcomed with a Champagne reception before enjoying a six-course dinner in the beautiful surroundings of Mosimann’s. Throughout the evening, a silent auction and raffle offered opportunities to support Create’s work – raising vital funds to deliver free creative arts programmes for some of the most vulnerable people in our society. 

Guests talking at a black tie Create annual Gala.

People need to create 

This year’s Gala focused on a simple but powerful idea: People Need to Create – and in particular, how creativity can help young carers build confidence, connection and a future beyond caring.  

Young carers often take on significant responsibilities from an early age, supporting family members while balancing school, friendships and their own wellbeing. Too often, this can limit their opportunities, confidence and aspirations. 

In her speech, Founding CEO Nicky Goulder MBE highlighted the growing body of research demonstrating the profound impact of the arts: 

“Attending a weekly arts workshop can lead to a 73% fall in depression; and attending just one arts activity per month can increase your life by 10 years.” 

Nicky Goulder, Create Founding CEO, giving a speech at Create's annual gala.

Creativity as a catalyst for opportunity

For young carers, creativity is not just an outlet – it can be a turning point. 

Through Create’s programmes, young carers and other marginalised groups are given time away from their responsibilities and life challenges. Our projects give them the chance to connect with others in similar situations, and the opportunity to build skills, confidence and a sense of identity. 

Nicky reflected on the broader impact of this work: 

“People on our programmes frequently tell us that being creative helps improve their mental health. It builds skills, brings joy and reduces isolation – and it levels the playing field for people from many different walks of life.” 

Since 2003, Create has worked with nearly 50,000 participants, delivering thousands of workshops across the UK and providing access to creativity for those who might otherwise go without. Crucially, every project is delivered free of charge, ensuring that those with the least access can benefit. 

Guests listening to a speech, sat at a round dining table at a black tie Create annual Gala.

INVESTING IN YOUNG CARERS’ FUTURES 

A key focus of the evening was inspiring:talent, Create’s new programme designed to provide sustained, long-term support for young carers. 

Building on nearly two decades of experience working with this group, inspiring:talent will support young carers at a critical stage in their lives – helping them to develop transferable skills, build relationships with peers and mentors, and explore future pathways through creativity. 

By offering consistent, high-quality creative opportunities over time, the programme aims to give young carers something that is often out of reach: the chance to focus on themselves, their potential and their futures. 

Guests also heard from Create’s Youth Ambassador Abi, whose journey from attending Create workshops as a young carer to studying filmmaking at university demonstrates what can happen when young people are given that opportunity. 

Create Youth Ambassador Abi giving a speech at Create's annual Gala

A celebration of generosity and creativity 

We are immensely grateful to Anton Mosimann OBE, Mark Mosimann and the team at Mosimann’s for their continued generosity and hospitality. 

Our sincere thanks also go to our table hosts, donors and all those who contributed to the silent auction and raffle. Your support ensures that we can continue to bring the life-enhancing power of the creative arts to those who need it most. 

From everyone at Create, thank you for being part of such a special evening. 

Create shortlisted for Business Charity Award for smart partnership

Create shortlisted for Business Charity Award for smart partnership

We’re delighted to share that Create has been shortlisted for the Business Charity Awards “Marketing Partnership of the Year”, recognising our innovative partnership with smart UK. This collaboration demonstrates the powerful impact of bringing business and creativity together for social good.

A partnership driven by creativity and impact

In 2025, Create partnered with smart UK to deliver a nationwide creative programme exploring the theme “Open Your Mind”. At the heart of the partnership was a shared ambition: to create something bold, meaningful and genuinely impactful, both for participants and wider audiences.

Working with our professional artists, participants from across our programmes – including young and adult carers, mainstream children working with those with special needs, and isolated older people – took part in visual art workshops designed to spark imagination, self-expression and connection.

Each participant created their own artwork in response to the theme, using painting, drawing and collage to explore what “Open Your Mind” meant to them. These individual pieces were then brought together into a vibrant, large-scale collage. The final artwork was transformed into bespoke vehicle wraps for the award-winning smart #1 and #3 electric vehicles, turning participants’ voices into a striking, highly visible creative output.

From workshops to national showcase

The campaign was designed to deliver meaningful creative experiences and to amplify participants’ voices on a national stage.

The ‘art cars’ were showcased across the UK, including at CarFest South in August 2025, and gained significant international media and social media coverage. Through this, the campaign amplified voices that are too often underrepresented, while aligning smart’s brand with creativity, inclusion and community impact.

To bring the celebration directly to the participants, the car was driven to the three projects in London on a single, impactful day, giving them the opportunity to see their work displayed in an exciting and original way. At every stage, the project placed participants at its heart, from the initial workshops through to the final public showcase.

The impact for participants

For participants, the partnership provided more than a creative experience. It offered a chance to be seen, to contribute to something larger, and to have their creativity celebrated on a national stage.

Participants were given the tools, time and encouragement to create freely, knowing their work would contribute to a shared outcome with real visibility and recognition. The resulting artworks reflect individuality, imagination and lived experience – a powerful reminder of what can happen when creativity is made accessible to everyone.

Creativity as a catalyst for change

This partnership highlights what is possible when businesses and charities work together in a collaborative and innovative way.

By combining smart UK’s platform and reach with Create’s expertise in delivering high-quality, participant-led creative programmes, the partnership achieved both meaningful social impact and strong public engagement.

It demonstrates how corporate partnerships can go beyond traditional sponsorship, creating authentic, creative campaigns that engage audiences while delivering real benefits for communities.

Celebrating success

We are delighted that this partnership has been shortlisted by Business Charity Awards. This is a celebration of the creativity of the participants who made this project so powerful, and the partnership with smart UK that enabled their voices to be seen and heard.

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THANK YOU FOR SUPPORTING OUR BIG GIVE “ARTS FOR IMPACT” CAMPAIGN

THANK YOU FOR SUPPORTING OUR BIG GIVE “ARTS FOR IMPACT” CAMPAIGN

Earlier this month, Create took part in the Big Give’s “Arts for Impact” campaign – a national match-funding initiative supporting arts charities to reach more people through creativity. For one week, every donation made was doubled, making your generosity have twice the impact.

Thanks to the incredible support of the 78 donors who contributed to the campaign, we’re delighted to share that we exceeded – our £13,500 fundraising target, raising £14,507 to support our work with young and adult carers (£16,117 including gift aid).

Adult carers taking part in a visual arts project.

Caring for a loved one can be isolating, exhausting and emotionally overwhelming. Across the UK, 90% of unpaid carers report feeling lonely, and more than half say they feel anxious or depressed. Many have little time for themselves, often missing out on the simple activities that support wellbeing and bring joy. 68% of carers say they are less able to take part in activities that improve their mood, like hobbies and interests, volunteering, or activities in their community.

That’s why your support matters so much.

Through our programmes with young and adult carers, we bring carers together in creative workshops that offer something rare: space to breathe; space to step away from responsibility, connect with others who understand, and rediscover a sense of self beyond caring.

As one participant shared:

The project made me feel like I had a superpower. It was great for my mental health.

These moments of creativity are powerful. They reduce isolation, build confidence and remind carers that they are seen, valued and supported.

“We are truly grateful for the support for this campaign. Every donation represents a belief in the power of creativity to support those who so often put themselves last. Young and adult carers give so much of themselves every day, often with little time for their own wellbeing. Thanks to your generosity, more carers will have the opportunity to step away from their responsibilities, rediscover a sense of themselves beyond caring, and experience the joy, confidence and connection that creativity can bring.”

Nicky Goulder MBE, Founding CEO, Create

Young carers on a Create project.

We were delighted to have the support of actor, writer, comedian and Create Patron Isy Suttie, who kindly lent her time and voice to the campaign. We are incredibly grateful for her support of our work.

It has been incredibly moving to see so many people come together to support this work. Every donation, every share and every message of encouragement has helped make this campaign a success – and will help ensure that more carers can access the life-enhancing power of the creative arts.

Thanks to you, we can continue to create spaces where carers feel connected, supported and inspired.

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Donation Total: £25.00